Industrial marketing: focus on the role of marketing manager at Groupe Boët
In an increasingly complex industrial environment, marketing plays a strategic role. Far beyond communication, it helps structure messages, enhance technical expertise and support sales development.
At Groupe BOËT, a recognized player in industrial acoustic solutions, the job of marketing manager is fully in line with this dynamic. It involves transforming technical subjects into clear, useful and high value-added content for customers, partners and internal teams.
The role of the marketing manager at Groupe BOËT
Today’s focus is on Héloïse Ligny, a Groupe BOËT trainee marketing assistant.
On a day-to-day basis, she actively contributes to developing the Group’s brand awareness and structuring its marketing actions.
Missions at the heart of corporate strategy
The marketing manager is involved in a wide range of missions, directly linked to commercial and institutional issues.
Key responsibilities include:
- Production of mailings and newsletters, designed to keep customers and partners up to date with Group news;
- Creation of LinkedIn content to enhance digital visibility and promote business expertise;
- Design of communication tools for internal teams;
- Production of a variety of documentation: presentations, technical data sheets, marketing materials.
To carry out these missions, Héloïse relies on various creative tools and works closely with all departments: sales, engineering and R&D teams, as well as external partners.
This cross-functional approach enables us to deploy marketing actions that are perfectly aligned with the Group’s strategy and the expectations of the industrial market.
An academic career with an international and digital focus
After graduating with a degree in International Business, Héloïse chose to strengthen her global vision by joining the EAE Business School in Barcelona.
Wishing to deepen her marketing expertise, she then joined theIESEG School of Management in Lille, for a work-study Master’s degree specializing in digital marketing.
It was in this context that she joined the Groupe BOËT in her first year, where she now puts her communication and marketing skills to work for a high-tech industrial group.
A typical day: coordination and value creation
The marketing manager’s job is characterized by a wide variety of tasks.
Example of a typical day:
08:30: daily tasks (mailings, newsletters, LinkedIn content)
10:00: project reviews with internal teams
14:00: development of marketing materials for sales teams
16:00: transmission and analysis of prospecting results
This organization perfectly illustrates the balance between operational production, cross-functional coordination and performance monitoring.
Why choose Groupe BOËT?
Joining the Groupe BOËT means joining a professional environment based on high standards, expertise and innovation.
- historical expertise in industrial acoustic solutions;
- a strong culture of innovation, driven by research and development;
- high quality standards at the heart of every project;
- strict compliance with the most stringent building codes and standards: ISO 9001, ISO 19443, RCC-M, ASME, CODAP and CODETI.
These foundations provide a structuring and formative framework, particularly suited to profiles wishing to progress in the technical industry.
👉 Would you like to find out more about the Groupe BOËT’s professions or discover its career opportunities?
Consult the group’s news on www.groupe-boet.com.